Gippsland First semester 2008 (Day)
Gippsland First semester 2008 (Off-campus)
Singapore First semester 2008 (Off-campus)
Introduction to the theory and practice of public relations. Economic, social, ethical, legal and theoretical basis of the field. Critical analyses of the roles and responsibilities of public relations people in organisational and societal settings. Public relations processes in organisational and societal contexts.
Folio Project (2000 words): 40%
Exam (1300 words): 30%
Tutorial attendance and participation/presentation: 10%
Folio Project (2000 words): 40%
Exam (1300 words): 30%
3 hours per week