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Handbooks Courses Units

MKX9010 - Introduction to the media sales environment

6 points, SCA Band 3, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Ms Irene Powell


Caulfield First semester 2008 (On-campus block of classes)


This subject will cover the structure, organisations, revenue base and regulatory environment of Australian media.


The learning goals associated with this unit are to:

  • describe the ownership, structure and revenue sources of Australian media and its relationship with the advertising industry and commercial marketers
  • compare and contrast the industry associations in public and self-regulation of the industry
  • assess the current and evolving technology of the media industry on delivery, production, management, customer and supplier interfaces
  • analyse how each medium markets itself through understanding the customer, pricing, delivery and competitive positioning of each medium.


Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

One week block

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