Monash University Handbooks 2008

MKW3444 - International marketing

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Mr Kimble Montagu, Malaysia: Ms Ghazala Khan

Offered

Berwick Second semester 2008 (Day)
Gippsland First semester 2008 (Day)
Gippsland First semester 2008 (Off-campus)
Sunway First semester 2008 (Day)
Singapore First semester 2008 (Off-campus)
Peninsula First semester 2008 (Day)
South Africa First semester 2008 (Day)

Synopsis

The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.

Assessment

On-campus - Within semester assessment: 50%
Examination (3 hours): 50%
Distance - Within semester assessment: 50%
Examination (3 hours): 50%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

MKW1120

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