Offered
Berwick First semester 2008 (Day)
Synopsis
Communication theory applied to advertising copywriting primarily for television, radio and print media. Theory and practice of television and radio production. Students will be taught to work from well focused briefs to generate creative executions which produce targeted audience response, while working within ethical and legal frameworks.
Objectives
The learning objectives of this unit are to:
- provide solid understanding of all aspects of creative strategy development and creative brief interpretation;
- apply communication theory and models to solving specific advertising objectives;
- critique creative executions according to contemporary creative philosophy;
- provide understanding of the roles of all people involved in the creative process;
- generate concepts and critique them.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 Hours class contact or equivalent per week
Prerequisites
MKW2211 and MKW2460
