Monash University Handbooks 2008

MKW2241 - Advertising copywriting

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Offered

Berwick First semester 2008 (Day)

Synopsis

Communication theory applied to advertising copywriting primarily for television, radio and print media. Theory and practice of television and radio production. Students will be taught to work from well focused briefs to generate creative executions which produce targeted audience response, while working within ethical and legal frameworks.

Objectives

The learning objectives of this unit are to:

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

MKW2211 and MKW2460

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