Leader: Mr Michael Morrison

Offered

Caulfield First semester 2008 (On-campus split block of classes)
Caulfield Second semester 2008 (Off-campus with online component)

Synopsis

The management of retail organisations, the application of technology in retail organisations and the application of retail strategic and financial planning. Issues, problems and practices involved in managing a retail operation; the role of the retailing industry in distribution, its structure and its dynamics; retail merchandise planning, buying and control; retail store location, layout, presentation and management; current theories and techniques used in the formulation and implementation of retail business strategy.

Objectives

The learning goals associated with this unit are to:

• define retailing and its strategic development
• demonstrate an awareness of the issues, problems, opportunities and practices involved in managing a retail operation
• describe the principles of retail merchandising, retail formats, retail branding, retail technology, retail experience
• provide some insights into the management of human resources within a retail business.

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Contact hours

Split Block, OCDL