Offered
Caulfield Second semester 2008 (Evening)
Synopsis
Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.
Objectives
The learning objectives of this unit are to:
- explain the issues facing the global marketplace and their influence on strategic marketing decision-making especially in the functional areas of marketing;
- critically analyse the volatile and changeable nature of international markets and be able to apply marketing theories and knowledge accordingly;
- evaluate the issues associated with market entry and the impact on long term survival in a target international market;
- critically assess alternative market entry strategies and their relative value in different markets;
- formulate marketing plans for international operations especially in the Asia-Pacific region.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 Hours class contact or equivalent per week
Prerequisites
MKF1120 or MKW1120