Leader: Dr Janine Pascoe, Mr Peter Scholem
Offered
Clayton First semester 2008 (Day)
Synopsis
The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.
Assessment
Within semester assessment: 30%
Final examination (open-book, 3.5 hours): 70%
Contact hours
3 Hours class contact or equivalent per week
Prerequisites
BTC1110 or BTC2110 and MKC1200
Prohibitions
BTC3300
