Clayton First semester 2008 (Day)
The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.
Within semester assessment: 30%
Final examination (open-book, 3.5 hours): 70%
3 Hours class contact or equivalent per week
BTC1110 or BTC2110 and MKC1200