Offered
Clayton First semester 2008 (Day)
Synopsis
This subject integrates the conceptual knowledge and skills developed in earlier marketing subjects and sharpens students' abilities to analyse, evaluate and implement marketing strategies. The subject emphasises strategic analysis and the process of decision making in a marketing management context.
Objectives
The learning objectives of this unit are to:
- integrate the theoretical and functional aspects of marketing (and other business disciplines) into a practical problem-solving framework;
- analyse a marketing problem based on supplied information;
- design and recommend marketing strategies within a given context;
- source and select relevant marketing theories to support analysis and recommendations.
Assessment
Within semester assessment: 50%
Examination (2 hours): 50%
Contact hours
3 Hours class contact or equivalent per week
Prerequisites
MKC2210
Prohibitions
MKF3131, MKW3440
