Clayton First semester 2008 (Day)
This subject integrates the conceptual knowledge and skills developed in earlier marketing subjects and sharpens students' abilities to analyse, evaluate and implement marketing strategies. The subject emphasises strategic analysis and the process of decision making in a marketing management context.
The learning objectives of this unit are to:
Within semester assessment: 50%
Examination (2 hours): 50%
3 Hours class contact or equivalent per week