Monash University Handbooks 2008

MKC3130 - Strategic issues in marketing

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Dr Erica Brady

Offered

Clayton First semester 2008 (Day)

Synopsis

This subject integrates the conceptual knowledge and skills developed in earlier marketing subjects and sharpens students' abilities to analyse, evaluate and implement marketing strategies. The subject emphasises strategic analysis and the process of decision making in a marketing management context.

Objectives

The learning objectives of this unit are to:

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

MKC2210

Prohibitions

MKF3131, MKW3440

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