Leader: Associate Professor Sonja Petrovic-Lazarevic (Sem 1)

Offered

Berwick Second semester 2008 (Day)
Gippsland Second semester 2008 (Day)
Gippsland Second semester 2008 (Off-campus)
Sunway First semester 2008 (Day)
Hong Kong Second semester 2008 (Off-campus)
Singapore Second semester 2008 (Off-campus)
Peninsula First semester 2008 (Day)
South Africa First semester 2008 (Day)

Synopsis

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Objectives

The learning objectives of this unit are to:

• identify factors that help companies to survive and prosper;
• compare various models and the actual processes of managing strategies;
• evaluate various techniques of analysing situation that require a strategic response;
• debate the factors that lead to strategy success and failure; and
• apply strategic management concepts in such areas as e-business and public and non-profit sectors.

Assessment

On-campus - Within semester assessment: 60%
Examination (2 hours): 40%
Off-campus - Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 hours class contact

Prerequisites

MGW1010

Prohibitions

MGC3110, MGF3401