Master of Marketing
For early career marketers
Course code: 3802 ~ Course abbreviation: MMktg ~ Total credit points required: 72 ~ 1.5 years full-time, 3 years part-time ~ Managing faculty: Business and Economics
Study mode and course location
This course is designed for early career marketers who have studied marketing at the undergraduate level and provides a comprehensive, intellectually demanding and up-to-date understanding of business and marketing concepts. The course is appropriate for marketers seeking new ways to develop, control and implement marketing activities in all types of environments. It is appropriate for those occupying senior marketing positions in consumer, business, government, community, service and non-profit organisations.
The learning goals associated with this course are to: critically assess contemporary marketing thinking and concepts; analyse in depth the influences on decision-making behaviour; develop the ability to plan, implement and control marketing strategy in a variety of organisational settings; formulate appropriate marketing strategies to achieve organisational objectives; acquire specific theoretical knowledge and applied skills in preparation for career advancement.
(a) Students must complete six core units (36 points) as follows:
(b) students must complete six elective units (36 points) subject to the following conditions:
It is recommended that students consult with the Course coordinator to ensure their elective units form a coherent study program.
Students can exit early from this degree under the following conditions:
Department of Marketing: telephone +61 3 9903 2128 or 1300 652 312; Fax +61 3 9903 1558; email: email@example.com
Ms Irene Powell