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Handbooks Courses Units
Monash University

Master of Marketing

For early career marketers

Course code: 3802 ~ Course abbreviation: MMktg ~ Total credit points required: 72 ~ 1.5 years full-time, 3 years part-time ~ Managing faculty: Business and Economics

Study mode and course location

On-campus (Caulfield)

    Course description

This course is designed for early career marketers who have studied marketing at the undergraduate level and provides a comprehensive, intellectually demanding and up-to-date understanding of business and marketing concepts. The course is appropriate for marketers seeking new ways to develop, control and implement marketing activities in all types of environments. It is appropriate for those occupying senior marketing positions in consumer, business, government, community, service and non-profit organisations.

Course objectives

The learning goals associated with this course are to: critically assess contemporary marketing thinking and concepts; analyse in depth the influences on decision-making behaviour; develop the ability to plan, implement and control marketing strategy in a variety of organisational settings; formulate appropriate marketing strategies to achieve organisational objectives; acquire specific theoretical knowledge and applied skills in preparation for career advancement.

    Course structure

Course requirements

(a) Students must complete six core units (36 points) as follows:

  • MKF5200 Assessing marketing performance
  • MKF5403 Advanced business research methods
  • MKF5463 Advanced buyer behaviour
  • MKX5123 Marketing innovation and planning
  • MKX5281 Case studies in strategy
  • MKX5461 Contemporary issues in marketing

(b) students must complete six elective units (36 points) subject to the following conditions:

  • a maximum of two elective units (12 points) may be taken from other faculties.

It is recommended that students consult with the Course coordinator to ensure their elective units form a coherent study program.

    Exit points

Students can exit early from this degree under the following conditions:

  • completion of four units - Graduate Certificate in Business
  • completion of eight units - Postgraduate Diploma in Marketing.

    Contact details

Department of Marketing: telephone +61 3 9903 2128 or 1300 652 312; Fax +61 3 9903 1558; email:

Course coordinator

Ms Irene Powell