Graduate Certificate in Media Sales
Course code: 3162 ~ Course abbreviation: GradCertMediaSales ~ Total credit points required: 24 ~ 0.5 years full-time ~ Managing faculty: Business and Economics
Study mode and course location
Off- campus (Caulfield)
This course is designed to prepare graduates for a career in media sales. Students should form a broad conceptual understanding of the media and advertising industry environment and specific understanding of media audience research methodologies, media planning, buying and selling methods and customer relationship development.
Following the full-time six-week block session, students will have an opportunity to begin a 12-month employment cadetship at a leading media company as an entry-level media executive (salary range of about $32,000 to $40,000 per annum).
The learning goals associated with this course are to: acquire an in depth knowledge of the Australian media industry environment; describe and then compare the media audience research methodologies used in the industry; apply media audience research in media planning and buying processes; develop media planning and buying alternatives for Australian advertisers and their advertising agencies; negotiate media proposals with media buyers.
Students must complete four core units (24 points):
Department of Marketing: telephone +61 3 9903 2128 or 1300 652 312; email: firstname.lastname@example.org
Ms Irene Powell