PRL1002

Principles of Public Relations Writing ( 6 points, SCA Band 1, 0.125 EFTSL)

Leader: Dr Kwamena Kwansah-Aidoo/Chris Galloway

Offered:
Gippsland Second semester 2006 (Day)
Gippsland Second semester 2006 (OCL)
Singapore Second semester 2006 (OCL)

Synopsis: Introduction to the essentials of style and format in public relations writing. Basic guidelines in getting your message across using the appropriate styles and methods. Critical analysis of the end results and impact of public relations writing.

Assessment: <On-campus> 2 Media Releases: 10% + 2 Speeches: 10% + Newsletter: 20% + Brochure: 20% + 2 hour Exam: 30% + Tutorial attendance and participation/presentation: 10% <Off-campus> 2 Media Releases: 10% + 2 Speeches: 10% + 2 Backgrounders: 10% + Newsletter: 20% + Brochure: 20% + 2 hour Exam: 30%

Contact Hours: 3 hours per week

Prohibitions: GSC1002, MKW 1220