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Professional practice B ( 6 points, SCA Band 1, 0.125 EFTSL)



Caulfield Second semester 2006 (Day)
Gippsland Second semester 2006 (Day)

Synopsis: A series of lectures covers the following topics: professional associations, folio preparation, fees and commissions, gallery management, the function and roles of public, private and artist run galleries, catalogue publication, curating, conservation, art criticism and intellectual property, copyright and taxation, promotion, publicity and press releases in addition to the documentation of work. Tutorials explore these options through practical exercises and case studies.

Objectives: On successful completion of this unit, students will: 1. have a knowledge of basic small business development and management as it relates to contemporary art and craft practice; 2. appreciate the range and diversity of galleries and market outlets for fine art and applied arts; 3. have communicative competence through effective folio presentation and oral and written communication; 4. have a broad insight into relevant professional organisations, granting bodies and resources for the artist, craftsperson and designer/maker; 5. have an understanding of the career development of practicing artists; 6. be able to demonstrate a knowledge of OHS requirements and risk analysis appropriate to heir professional practice.

Assessment: Oral presentation: 25%; Assigned projects: 75%

Contact Hours: 12 hours per week including; 3 hours for lectures/tutorials and 9 independent study hours per week.

Prohibitions: PPR3201