MKX5760

Nonprofit and social marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr Jan Brace-Govan

Offered:
Caulfield SA-02 2006 (On-campus)

Synopsis: The aim of this unit is to explore the similarities, difference and challenges for marketing in social and political marketing, government and education marketing, arts and culture marketing using examples from Australia and around the world. An interactive seminar approach gives students the opportunity to develop an in-depth appreciation of specific areas. In this very diverse sector, commercially derived marketing concepts have played an important role, but marketing also faces some special challenges here. The focus will be on the unique features of nonprofit marketing and the role of social marketing concepts.

Assessment: Assignments:70% + Examination (2 hours): 30%.

Contact Hours: Three hour class contact per week or equivalent.

Prerequisites: A minimum of 24 credit points at graduate level.