MKX4900

Independent research project ( 24 points, SCA Band 2, 0.500 EFTSL)

Leader: Associate Professor Chris Dubelaar

Offered:
Caulfield Full year 2006 (Day)
Clayton Full year 2006 (Day)

Synopsis: A major research project applying the procedures and techniques learned in MKF4030. Students prepare and write a report in such a way to pave the way for a higher academic degree in marketing or management or a career in business.

Assessment: Research report (20,000 words) assessed by two examiners (not including the student's supervisor): 100%

Contact Hours: No formal classes

Prerequisites: Enrolment in the BBus(Hons) program