MKW2431

Business marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr Manir Zaman

Offered:
Gippsland Second semester 2006 (Day)
Gippsland Second semester 2006 (OCL)
Singapore Second semester 2006 (OCL)
South Africa Second semester 2006 (Day)

Synopsis: Topics include the nature and environment of business marketing, buying process in business marketing, marketing intelligence and business market targeting, networking and relationship, planning a business marketing mix strategy, ethical issues in business marketing.

Assessment: On-campus - Assignment(s): 50% + Examination (3 hours): 50% Distance - Assignment(s): 50% + Examination (3 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW2402