MKF9790

Banking and financial services marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Professor Steve Worthington

Offered:
Caulfield First semester 2006 (Evening)

Synopsis: Characteristics of services, market research for financial services, service quality measurement and management, internal marketing, buyer behaviour and the financial services customer, pricing and promoting financial services, trust and word of mouth advocacy, relationship marketing, and the internationalisation of the Australian financial services sector and the consequences for marketing.

Assessment: Assignment(s): 50% + Examination (2.5 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week