MKF3521

International study program in marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr Ian Walker

Offered:
Caulfield SA-02 2006 (Day)

Synopsis: This unit is offered to students who have completed eight six point units of which two must be from the field of Marketing. This unit comprises the coursework component of the International Study Program. The program is designed to expose students to the thinking of some of the world's leading marketers. Students are expected to understand the critical factors associated with marketing in and international arena such as culture, marketing communication, branding, sponsorship, globalisation, research, e-marketing, customer services and retailing. Students enrolling in this unit must meet the cost of their own travel.

Objectives: On completion of this unit students will be able to: + Demonstrate an understanding of the issues that confront companies wishing to market their products internationally such as marketing communication and branding. + Be able to assess the impact of contemporary issues such as, economic; geographic, demographic and cultural influences on international marketing strategy + Identify the major theoretical structures relating to International marketing + Develop a direct understating of the cross cultural issues related to international marketing

Assessment: Assignment(s): 40% + Examination (3 hours): 60%

Contact Hours: 156 hours, 39 contact hours (5-day block) 117 private study, face to face contact, preparation and participation in company visits

Prerequisites: Must have passed 8 units, including at least 2 units from the Department of Marketing

Corequisites: MKF3001

Prohibitions: MKF3531, MKC3220