MGW3121

International business strategy ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Adlina Ahmad

Offered:
Gippsland First semester 2006 (OCL)
Hong Kong First semester 2006 (OCL)
Singapore First semester 2006 (OCL)
Malaysia Second semester 2006 (Day)
Peninsula Second semester 2006 (Day)

Synopsis: This unit will concentrate on the nature and need for international strategy; the internationalisation process; the context of international strategy; regional strategy; the dynamics of international competition; role of culture in international strategy; corporate control of global corporations and strategic forms of multinational corporations (MNCs); international strategy in services; modes and patterns of international expansion and the management of international strategic cooperation; international strategy and learning; MNCs political strategies; international strategy process and success of international strategies; managing supply chain in the international arena.

Assessment: On campus: Tutorial participation: 10% + Individual assignment (2000 words): 20% + Individual assignment (2000 words): 20% + Examination (3 hours): 50%. Off-campus: Individual assignment (2500 words): 25% + Indiviual assignment (2500 words): 25% + Examination (3 hours): 50%

Contact Hours: 3 hours class contact

Prerequisites: MGW2351