COM5208

Persuasive Communication ( 12 points, SCA Band 1, 0.250 EFTSL)

Leader: Chris Galloway

Offered:
Not offered in 2006.

Synopsis: As for COM4208

Objectives: On successful completion of this unit, students will be able to demonstrate: 1. Knowledge, skills and attributes necessary for understanding and engaging in persuasive communication. 2. Increased understanding of the convergence of the convergence of traditions of rhetoric, public communications, advocacy, debating, design, fine arts, narratives, advertising, marketing and public relations in the art of persuasive communication. 3. Increased understanding of the role of persuasive communication in political, social, and organizational processes; 4. Increased knowledge, skills, and attributes necessary for independent research, enhanced capacity to formulate and research persuasion and advocacy issues, to analyse and evaluate arguments, and to understand critical approaches to then ethics and pragmatics of persuasive communication; 5. Enhanced intellectual independence, and greater self-reliance and critical distance in intellectual and professional activity; 6. Significantly increased ability to engage in persuasive communication in organizational and social contexts; 7. In comparison with Level 4 students, more sophisticated understanding of strategic dynamics in communications and a greater facility with the forms and techniques of persuasion and understanding of ethical nuance.

Assessment: Assignment 1 Case Study (4000 words): 40%; Assignment 2 Research Essay (5000 words) 60%

Contact Hours: 2 hours (1 x 2 hour seminar) per week.

Off-campus attendance requirements: Students will be expected to participate for a minimum of one hour per fortnight in on-line discussion.

Prohibitions: COM4208