COM4206

Communication Arts and Literacies ( 12 points, SCA Band 1, 0.250 EFTSL)

Postgraduate

(ARTS)

Leader: TBA

Offered:
Not offered in 2006.

Synopsis: The unit examines the development of communication arts and literacies, their aesthetic foundations, their economic and organisational function, and their role in social innovation and development. The unit explores common artistic and rhetorical forms, design arts, and the aesthetic techniques, strategies and systems employed in high-level communication and creativity. The unit will discuss how aesthetic principles and styles are used in organizational and social practice and in creative economies.

Objectives: On successful completion of this unit, students will be able to demonstrate: 1. Knowledge, skills and attributes necessary for understanding the convergence of visual, haptic, aural, written, verbal, and bodily communication, and the generic principles of good communication; 2. Increased understanding of the various communication arts, their general principles, and their interrelationship; 3. Increased understanding of the contribution of communication arts to communication processes, to large-scale and long-term social development, and to creative and knowledge economies; 4. Increased knowledge, skills, and attributes necessary for independent research, enhanced capacity to formulate and research communication arts issues, to analyse and evaluate arguments, and to understand critical approaches to communication arts; 5. Enhanced intellectual independence, and greater self-reliance and critical distance in intellectual and professional activity; 6. Significantly increased capacity to understand, lead, and manage the personnel and processes of emergent communication-arts intensive knowledge and creative industries.

Assessment: Assignment 1 Research Essay (5000 words): 60%; + Assignment 2 Research Essay (4000 words): 40%

Contact Hours: 2 hours (1 x 2 hour seminar) per week.

Off-campus attendance requirements: Students will be expected to participate for a minimum of one hour per fortnight in on-line discussion.

Prohibitions: COM5206