BTW3281

Marketing law ( 6 points, SCA Band 3, 0.125 EFTSL)

Leader: Mr Paul Sugden (Peninsula), Mr Michael McNamara (Berwick, Gippsland)

Offered:
Berwick Second semester 2006 (Day)
Gippsland Second semester 2006 (OCL)
Malaysia Second semester 2006 (Day)

Synopsis: This subject involves a study of the legal framework which operates in relation to marketing decisions and practice. It examines the impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics covered include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct and electronic marketing and the law.

Assessment: Research assignment (2500 words): 30% + Examination (3.5 hours, includes 30 minutes for reading and note-taking): 70%

Contact Hours: Two 1-hour lectures and one 1-hour tutorial

Prohibitions: BTF2181, BTC3300, BTW2281