AUS1040

Holiday Business: an Introduction to the Tourism Industry ( 6 points, SCA Band 1, 0.125 EFTSL)

Leader: Vicki Peel

Offered:
Not offered in 2006.

Synopsis: A general overview of the tourism industry in its Australian and international contexts emphasizing destination development, planning and trends in tourism growth amid changing economic, social and political environments. The structure of the domestic and international tourism industry and the roles and responsibility of community, government and business in developing and planning for tourism growth is a central theme. Case studies will investigate resort development, special events, cultural and ecotourism, and the significance of indigenous culture in tourism.

Objectives: Students successfully completing this unit will be able to: 1. Analyse critically aspects of sustainable tourism development and planning in a global context. 2. Identify the planning and policy making role of Governments, industry and communities in tourism development. 3. Recognise a range of tourism planning methodologies. 4. Enhance their report writing, research and oral presentation skills in preparation for a career in the industry.

Assessment: Field Exercise (1500 words ): 30% + Essay (2000 words): 35% + Examination (1 hour): 25% + Tutorial attendance and work requirements: 10%

Contact Hours: 3 hours (1 x 2 hour lecture and 1 x 1 hour tutorial) per week