ATM5090

Applied Industry Research ( 12 points, SCA Band 1, 0.250 EFTSL)

Leader: Toija Cinque and Jeff Jarvis

Offered:
City First semester 2006 (Evening)
City Second semester 2006 (Evening)

Synopsis: Reviews the strategic role research plays in the tourism industry both globally and in Australia. Topics include, defining the research problem and objectives, analyzing secondary data sources, qualitative and quantitative methodology selection, questionnaire design, fieldwork preparation, data analysis and presentation.

Objectives: (1) To provide students with an understanding of the availability of secondary research data and an overview of tourism trends and research directions from both an Australian and Global perspective. (2) To develop students' capacity to understand the basics principles of research design for both qualitative and quantitative studies and the role played by research in tourism strategic planning. (3) To develop students' capacity to undertake an analysis of secondary tourism data. (4) To develop students' written and oral communication skills. (5) To provide students with an understanding of how to conduct a primary quantitative research study including questionnaire design, data entry, analysis and presentation. (6) To provide students with an understanding of the applicability of the SPSS computer program to research in the tourism industry.

Assessment: Analytical assignment/take-home exam (2000 words): 30% + Group research report (6000 words): 50% + Research presentation: 10% + Class participation: 10%

Contact Hours: 3 hour seminar