ATD4120

Tourism Development Planning and Special Events ( 12 points, SCA Band 2, 0.250 EFTSL)

Leader: Vicki Peel

Offered:
Caulfield First semester 2006 (Evening)

Synopsis: Patterns of tourism product development and infrastructure and the contemporary role of planning for Australian tourism. Key areas including ecotourism, Government policy and the impacts of different forms of tourism on communities, the environment, the 'landscape' of Australian tourism, and the design and implementation of tourism product planning.

Objectives: 1. To encourage critical analysis of tourism development in terms of potential positive and negative impacts on cultures and the environment. 2. To familiarise students with the historical origins of tourism so that they may apply their understanding to contemporary tourism patterns and dilemmas. 3. To acquaint students with the planning and policy making role of Governments, private operators and communities in tourism development. 4. To enable students to 'read' changes in tourism landscapes from which they can draw conclusions and raise questions about future tourism development. 5. To familiarise students with planning procedures for tourism purposes. 6. To develop students' research and presentation skills on tourism related subjects.

Assessment: Oral presentation: 15% + Destination analysis (3000 words): 25% + Planning assignment (6000 words): 30% + Examination: 30%

Contact Hours: Intensive mode over 6 weeks