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Units indexed by faculty Master of Marketing - stream BCourse code: 3802 + Course abbreviation: MMktg + Total credit points required: 72 + 3 semesters full-time, 6 semesters part-time Study mode and course locationOn-campus (Caulfield) Course descriptionThis course is designed for those who have studied marketing at the undergraduate level and provides a comprehensive, intellectually demanding and up-to-date understanding of business and marketing concepts. The course is appropriate for marketers seeking new ways to develop, control and implement marketing activities in all types of environments. It is appropriate for those occupying senior marketing positions in consumer, business, government, community, service and non-profit organisations. Entry requirementsApplicants need to have completed an undergraduate degree in marketing or a major in marketing, or an equivalent qualification from a recognised tertiary institution with an average grade of credit or above. Advanced standingCandidates may be eligible for advanced standing for a maximum of six units considered to be equivalent to particular requirements in the course of study. Advanced standing is restricted to study completed in the last five years. A substitute unit may be undertaken if a unit is considered similar in content, but not equivalent, in the course. The program coordinator assesses advanced standing. Course structure(a) Module 1 -- Students must complete four units (24 points) as follows: (i) Three core units (18 points)
(ii) One elective unit (6 points) from 5000-level units offered by the Department of Marketing (b) Module 2 -- Students must complete four units (24 points) as follows: (i) Two core units (12 points): (ii) Two units (12 points) from 5000-level units offered by the Department of Marketing. (c) Module 3 -- Students must complete four units (24 points) as follows: (i) Three core units (18 points):
(iii) One unit (6 points) from 5000-level units offered by the Department of Marketing. Note that two units (12 points) may be drawn from any Monash postgraduate course providing the student has the appropriate prerequisites and the approval of the course director. Exit awardsStudents exiting after completing the specific units in module 1 are eligible to receive the Graduate Certificate in Marketing and students exiting after completing the specific units in modules 1 and 2 are eligible to receive the Postgraduate Diploma in Marketing. Contact detailsCourse directorMs Irene Powell Previous page | Next page | Section contents | Title and contents |