VSA3030

Fashion, Image, Advertising ( 6 points, SCA Band 1, 0.125 EFTSL)

Leader: John Gregory

Offered:
Clayton First semester 2005 (Day)

Synopsis: This unit will examine intersections between visual and popular/consumer culture, both locally and globally, in a range of contemporary forms and venues chosen from fashion, photography and advertising, shopping and malls, entertainment and celebrity culture, product design and promotion, film and television, the music industry, magazines, the internet and digital technology. Specific examples, such as Benetton shock advertising and Mambo and Australian design will be analysed using appropriate theoretical approaches, including semiotics, the gender and race politics of fashion, punk aesthetics, and studies of the connections between consumption and desire.

Assessment: Seminar paper (1000 words): 25% + Research paper (1000 words): 25% + Essay (2500 words): 50% + Third-year students will be expected to read more widely and work at a higher level than second-year students.

Contact Hours: 4 hours (1 x 1 hour lecture, 1 x 1 hour tutorial and 1 x 2 hour screening) per week

Prerequisites: A second-year sequence in Visual Culture or permission

Prohibitions: VSA2030