VCO3307

Typography 3 ( 6 points, SCA Band 1, 0.125 EFTSL)

Leader: Russell Kennedy

Offered:
Caulfield First semester 2005 (Day)
Caulfield Second semester 2005 (Day)

Synopsis: Theoretical and practical exercises in the relationships between typography and meaning, typography and language, and type in media will provide this unit's educational core. Skills in fine-point typography and publishing software are emphasised. Set projects engage students in the production of sophisticated typographic solutions for print, publications and generalist design applications.

Objectives: On successful completion of this unit, students should be able to: 1. effectively use the elements and principles of typographic design; 2. establish parameters and apply solutions to issues of legibility, readibility, and hierarchical informaiton structures; 4. explore experimental typography and demonstrate a capacity to apply new approaches to the construction of meaning; 5. show a capacity to work with texts and enhance and construct meaning; demonstrate fine-point technical skills necessary for industry-level typographic application; 6. produce sophisticated typographic solutions to general and media-specific design problems and projects; 7. observe and employ occupational health and safety appropriate to studio practice.

Assessment: Approximately 4 assigned projects: 100%

Contact Hours: 4 studio hours and 8 independent study hours per week.

Prerequisites: VCO2304

Corequisites: None

Prohibitions: VCO3303