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Postgraduate |
(BUS)
|
Leader: Ms Irene Powell
Offered:
Caulfield First semester 2005 (On-campus)
Synopsis: This unit will cover the purpose, methodology, application and management by media companies and advertising/media agencies of audience research for the selling and buying of media space and time for television, radio, newspapers, magazines and other media.
Assessment: Assignment(s): 30% + In-class test (2 hours): 20% + Examination (3 hours): 50%
Contact Hours: One week block