MKX9031

Principles of media planning, buying and selling ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Irene Powell

Offered:
Caulfield First semester 2005 (On-campus)

Synopsis: Topics include the interface between marketing, advertising and media planning, media planning considerations, criteria used for media buying and methods of negotiation for media buying and selling.

Assessment: Assignment(s): 50% + Examination (3 hours): 50%

Contact Hours: One week block