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Postgraduate |
(BUS)
|
Leader: Ms Irene Powell
Offered:
Caulfield First semester 2005 (On-campus)
Synopsis: This unit will provide a background on the theory of business to business sales techniques and customer relationship building and management within a sales team environment. It will then demonstrate how this is applied in the media sales industry by a range of different companies.
Assessment: Assignment(s): 60% + Examination (2 hours): 40%
Contact Hours: One week block