MKX9010

Introduction to the media sales environment ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Irene Powell

Offered:
Caulfield First semester 2005 (On-campus)

Synopsis: This subject will cover the structure, organisations, revenue base and regulatory environment of Australian media.

Assessment: Assignment(s): 60% + Examination (3 hours): 40%

Contact Hours: One week block