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Postgraduate |
(BUS)
|
Leader: Professor Steve Worthington
Offered:
Caulfield First semester 2005 (Evening)
Synopsis: The relationship marketing model; 'internal marketing' and collaborative work practices; processes for closing the 'service quality gap' including problem solving and opportunity seeking on an on-going basis.
Assessment: Assignment(s): 80% + Syndicate project (including class presentation): 20%
Contact Hours: 3 Hours class contact or equivalent per week.
Prerequisites: Students enrolled in course code 3802 (M.Mktg Stream B) have no prerequisites. All other students must have passed MKX9160