MKX5461

Contemporary issues in marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr Ian Walker

Offered:
Caulfield First semester 2005 (Evening)
Caulfield Second semester 2005 (Evening)

Synopsis: This unit provides students with an in-depth exposure to contemporary issues in marketing and in particular to the relationship between observed marketing practice and extant marketing theory. Taught in seminar format, the unit requires significant interaction between students and presenters.

Assessment: Written reports: 60% Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week.

Prerequisites: Students enrolled in course code 3802 ( Master of Marketing Stream B) have no prerequisites. All other students must pass MKX9160 or MBA9006