MKX5220

Advanced marketing research ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader:

Offered:
Not offered in 2005.

Synopsis: Management of the research function in business, including industrial and international research, and consumer research issues.

Assessment: Assignment(s): 60% + Examination (3 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week.