MKX5001

Marketing project ( 12 points, SCA Band 2, 0.250 EFTSL)

Leader:

Offered:
Not offered in 2005.

Synopsis: This subject allows students to broaden and extend an area of study and apply knowledge and skills gained throughout their course, to the conduct of a substantive piece of research in a business area of special interest to them within their field of specialisation.

Assessment: Dissertation report (10,000 words): 100%

Prerequisites: completion of 8 units in a masters degree discipline area (or equivalent)

Prohibitions: MKX5301