MKW3440

Marketing strategy ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr Mike Willis; Malaysia: Dr Khong Kok Wei

Offered:
Berwick First semester 2005 (Day)
Malaysia First semester 2005 (Day)
Gippsland Second semester 2005 (Day)
Gippsland Second semester 2005 (OCL)
Hong Kong Second semester 2005 (OCL)
Peninsula Second semester 2005 (Day)
Perth Second semester 2005 (Day)
Singapore Second semester 2005 (OCL)
South Africa Second semester 2005 (Day)

Synopsis: Corporate strategy and marketing strategy, strategic perspectives on buyer behaviour, strategic use of marketing mix variables such as communication, pricing, distribution, product, external and internal decision environments, market position and analysis, corporate and marketing strategic direction, managing marketing strategy - planning and control.

Assessment: On-campus - Assignment(s): 60% + Examination (3 hours): 40% Distance - Assignment(s): 60% + Examination (3 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW2420