MKW2601

Destination marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Maureen Griffiths

Offered:
Berwick Second semester 2005 (Day)

Synopsis: The development and implementation of a marketing plan, development of promotional strategy for destinations, managing destination demand, developing and managing destination image, developing marketing plans for domestic and international destinations.

Assessment: Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW1600