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Undergraduate |
(BUS)
|
Leader: Mr Manir Zaman
Offered:
Gippsland Second semester 2005 (Day)
Gippsland Second semester 2005 (OCL)
Perth Second semester 2005 (Day)
Singapore Second semester 2005 (OCL)
South Africa Second semester 2005 (Day)
Synopsis: Topics include the nature and environment of business marketing, buying process in business marketing, marketing intelligence and business market targeting, networking and relationship, planning a business marketing mix strategy, ethical issues in business marketing.
Assessment: On-campus - Assignment(s): 50% + Examination (3 hours): 50% Distance - Assignment(s): 50% + Examination (3 hours): 50%
Contact Hours: 3 Hours class contact or equivalent per week
Prerequisites: MKW2402