Monash home | About Monash | Faculties | Campuses | Contact Monash |
Staff directory | A-Z index | Site map |
Undergraduate |
(BUS)
|
Leader: To be advised
Offered:
Berwick First semester 2005 (Day)
Synopsis: Communication theory applied to advertising copywriting primarily for television, radio and print media. Theory and practice of television and radio production. Students will be taught to work from well focused briefs to generate creative executions which produce targeted audience response, while working within ethical and legal frameworks.
Assessment: Assignment(s): 60% + Examination (2 hours): 40%
Contact Hours: 3 Hours class contact or equivalent per week
Prerequisites: MKW2211