MKP9760

Agribusiness channels ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: To Be Advised

Offered:
Not offered in 2005.

Synopsis: The marketing channel including participants, intermediaries, environment, behaviour processes, conflict, power, control, leadership and product design within the agribusiness sector. Channel topics include designing the channel, selecting members, managing, appraising performance and channel communication. Other topics include logistics, sales and sales management, industrial marketing and retailing.

Assessment: Case studies: 25% + Assignments (2000 words): 30% + Management game: 15% + Examination (2 hours): 30%

Contact Hours: One-week module