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Postgraduate |
(BUS)
|
Leader: To be advised
Offered:
Not offered in 2005.
Synopsis: Topics include role and benefits of planning; types of planning; development of strategic and marketing plans; implementation of plans.
Assessment: Review paper (4500 words): 45% + Case studies and class exercises: 15% + Major assignment (4000 words): 40%
Contact Hours: 3 Hours class contact or equivalent per week
Prerequisites: MKP9720, MKP9710, AFX9100 and MGP9420