MKF9541

Field project ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader:

Offered:
Not offered in 2005.

Synopsis: Company analysis and country market analysis culminating in the preparation of a detailed marketing plan or other approved project for an existing company and products. The project will utilise all of the skills established in previous subjects and through action-learning, relate these skills to actual marketing situations. The project will take the form of a proposal or a submission to management.

Assessment: Project proposal: 10% + Project report: 90%

Contact Hours: No formal classes