MKF9361

Marketing decision systems ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: To be advised

Offered:
Not offered in 2005.

Synopsis: Decision support systems in marketing, characterising marketing environments, time series analysis, growth models, repeat purchase models, marketing response models, dynamic advertising response models, consumer behaviour models and decision theory.

Assessment: Assignment(s): 20% + Computer examination (3 hours): 40% + Written examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKX9160