MKF5290

Competitive analysis ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: To Be Advised

Offered:
Not offered in 2005.

Synopsis: Industry and market analysis, the competitive position of major (and potentially important) players, appropriate sources of competitive advantage, effective competitive strategies.

Assessment: Assignment(s): 60% + Examination (3 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: Students enrolled in course code 3802 (M.Mktg Stream B) have no prerequisites. All other students must pass MKX9160 or MBA9006