MKF4631

Advanced buyer behaviour ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Professor Harmen Oppewal

Offered:
Caulfield First semester 2005 (On-campus)
Caulfield Second semester 2005 (On-campus)

Synopsis: 'Scientific explanations' of behaviour and causal, causal-temporal and teleological paradigms. How various branches of philosophy, psychology and sociology contribute to a multidisciplinary approach to the building of marketing theory.

Assessment: Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week.