MKF4020

History and philosophy of marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Sandra Luxton

Offered:
Not offered in 2005.

Synopsis: Aspects of marketing thought; the origins and subsequent development of tools, techniques and concepts. Key players who developed/promoted or were otherwise involved in the broader dissemination of the tool, technique/concept; the importance of individual tools, techniques/concepts in academic and practitioner environments.

Assessment: Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week